Client
Le Perroquet Bar
Services
Logo Design
Branding
Graphic Design
Credits
Concept & Architecture: Studio Julia Christ
Photography: Christophe Voisin
Le Perroquet is the bar where one goes above all for the decor; an atmosphere taking inspiration from the Victorian era, a real trip back in time in downtown Lausanne.
Challenge
How to create a graphic identity that complements a so successful visual identity without distorting it? How to accompany such the complex design of this most atypical place?
Solution
By taking the opposite approach, with a simple and clean identity, black and white, in opposition to the vibrant and flamboyant atmosphere. This choice aims to leave room for the decor to express itself fully. A font with old-fashioned accents and a modern touch.