Client
Citympact
Services
Naming
Logo Design
Visual Identity
Branding
Webdesign
Citympact is a digital platform that aims to increase the low level of political participation at the municipal level of Generation Z in Switzerland. Doing so allows young people to give their opinion directly on concrete projects submitted by public authorities and sign or launch petitions to change things. The results are shared directly with the authorities in charge of these issues in the municipalities. In this way, public authorities benefit from a direct communication channel with the new generation of citizens and recreate engagement with communal policy issues.
Challenge
Put a simple tool in the pocket of every Gen Z citizen to make their voice heard on projects and issues affecting their municipality.
Solution
An easy to use platform that is visually inspired by neobrutalism. Neobrutalism is a style that merges traditional layout concepts with super-high contrast, solid, often purposefully clashing colors and simpler, yet quirky typography. Neobrutalism is also quite democratic. It usually uses shapes styled in a default presentation software way. That way of styling normalizes the ugly and lets everyone think “I could do it myself too”.