Client
bluesign
Services
Brand Identity
Branding
Key Visuals
Website
Brochures & Flyers
Social Media Content
Credits
bluesign is a Swiss-based global reference transforming the textile industry by embedding sustainability at the very core of production processes. Through a rigorous system of certification and support, it eliminates harmful substances, reduces environmental impact, and ensures safer products for workers, brands, and consumers. bluesign embodies a holistic, rigorous, and visionary approach to responsible textile production.
Mission
To support bluesign in the strategic redefinition of its brand identity, shifting its perception from a primarily technical authority to a more human, emotional, and accessible brand—without ever compromising its scientific credibility. The challenge was to create an identity capable of speaking simultaneously to brands, manufacturers, and end consumers, while supporting bluesign’s ambition to strengthen its B2C presence and reaffirm its role as a reference for a more responsible textile industry.
Solution
We designed a new brand identity conceived as a strategic system, capable of expressing both the scientific rigor and the human dimension of bluesign. The work focused on the creation of a new logo and a strong, coherent, and scalable visual language, designed to adapt to the complexity of the bluesign ecosystem. A structured brand system was also developed to clearly organize bluesign’s sub-offers and services, reinforcing overall clarity and the brand’s ability to address multiple audiences. At the heart of the identity, a Key Visual concept brings together natural landscapes and textile textures, integrated into the landscapes as a visual continuation. This approach creates an immediate connection between nature and bluesign’s mission, while offering unlimited creative expansion potential and a strong, distinctive brand marker. The identity was then rolled out across all touchpoints, digital and print, to ensure a coherent, recognizable, and lasting brand experience.
Working with Orlane through Serendipity has been one of those rare professional experiences that genuinely stays with you. We’ve been working together for over a year, and from the very beginning, what stood out wasn’t just her professionalism or her excellent design taste (which are both undeniable), but the fact that she truly does the work. Orlane goes deep. She takes the time to truly understand the brand, the company, and the people behind it. She reads, studies, asks the right questions, and puts her heart into every task - big or small. You feel that level of care in everything she delivers. Nothing is rushed, nothing is surface-level. Together, we’ve rebranded our entire company identity - from designing a new logo to creating assets across all departments, and ultimately launching a completely new website. Throughout this process, Orlane has been an incredible partner. She’s not only extremely talented, but also super smart, thoughtful, and someone whose opinion I genuinely respect. She challenges ideas when needed and consistently proposes better solutions from her area of expertise - and that’s what elevates the work to a level you didn’t even imagine at the beginning. She also works beautifully with the wider team, not just with me. Everyone involved shares the same feedback: she’s collaborative, reliable, and deeply invested. That combination is rare. I’m honestly having an incredible time working with her, and I would recommend Orlane anytime, without hesitation. That said… part of me wants to keep her all to myself. 🙂
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